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Distribution is the most important part of this business proposal when it comes to advertisers. This section deeply explains how far the Balikbayan Magazine™ will be sold, and how far its advertisers will be known.
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| A. Distribution Analysis |
In making a study and creating techniques in distribution of the Balkbayan Magazine™, the researcher had based on the following:
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| 1. Demand And Use Of Product |
- The distribution of the magazine was based on demand and use of product in a specific place or region.
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| 2. Locations Of Readers And Subscribers |
- Distribution was based on locations where its reader and subscribers are usually found.
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| 3. Transportation |
- Availability of transportation is considered in the distribution of the magazine.
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| 4. Impact To The Country |
- Balikbayan Magazine™ overseas distribution was based in impact / feedback of its tourist readers to the country.
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| B. Distribution Techniques And Activities |
The researcher had based his research on government's projects improvements in areas of travel and tourism. Airports, railroads, and seaport projects helps a lot, in formulation of the following distribution techniques:
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| 1. NCR And CALABARZON Distribution Plan |
Balikbayan Magazine™ distribution for the National Capital Region, and to the province of Cavite, Laguna, Batangas, Rizal, and Quezon will be quickly done with the use of provincial buses. BOFI Publishing will tie-up to the biggest bus companies on the said provinces to boost its distribution.
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| 2. National Distribution Plan |
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| A. By Air |
BOFI Publishing is now contacting an airline company to tie-up with. In this way, distribution of the Balikbayan Magazine will result in the following processes:
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• Airport to Airport - Balikbayan Magazine™ will cargo by the tied-up airline from one airport to another.
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• All passengers - All passengers of the tied-up airline company will recieve a copy of the magazine.
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• Co-distribute - From the airport, BOFI Publishing will increase its production of Balikbayan Magazine™ to co-distribute on main hotels, resorts and restaurants on places where the tied-up airline lands.
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| B. By Sea |
By archipelagoes regions of the country will be rich via shipping lines (both government and commercial). BOFI Publishing will tie-up to selected companies to deliver Balikbayan Magazine™ to far places they can reach.
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| C. By Land |
Balikbayan Magazines™ traveled by air and by seaare to be picked-up by cargo companies on airports and seaports; and is delivered to hotels, restaurants, resorts, and malls on that place.
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| 3. International Distribution Plan |
BOFI Publishing to tie-up with international freight and cargo companies to deliver the Balikbayan Magazine™ overseas. The first location is to Cerritos Group of California in Cerritos, CA, USA. Other distributors are in North Korea, Saipan, London, Hong Kong, and UAE.
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| C. Distribution Channels |
Airports
Malls
Restaurants
Resorts
Hotels
Shops
Gasoline Stations
Bus Terminals
Seaports
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| D. Distribution Growth Plan |
BOFI Publishing uses10% of Balikbayan Magazine's™ total income to widen the circulation and distribution process.
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