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| Executive Summary |
Registered July 16, 2008 at the Department of Trade and Industry (DTI) office of the Philippines, BOFI Publishing aims to become a global publisher of magazine and other books which are dedicated to Filipinos all over the world.
Headed by Mr. Jaime M. Roque, the president; Mr. Noel Mingoa, the first fiscal/legal consultant. Manage by a managing director Mr. Raymond B. Francisco. With the help of its marketing/advertising personnel, accounting officer, publishing division, production, circulation, distribution, and technical support.
BOFI (bo-pày) means Balikbayan and Overseas Filipinos International. Conceptualized by its proponent Mr. Jose L. Perez. BOFI will become an international company with different offices here and abroad.
In the service of Balikbayan and Overseas Filipinos Worldwide, BOFI Publishing releases Balikbayan Magazine™ which mission is same as the company. To serve our fellow Kababayans by creating worth-buy products and services for them; to help promote, discover, and take care of the country's natural beauty, and help the community and the environment.
Aside from Balikbayan Magazine™, BOFI Publishing publishes a newspaper; the Boses Ng Masa. It delivers hard news and information in Manila, Baguio City, Pampanga, Tarlac, Pangasinan, Cavite, Tagaytay, Rizal, and Laguna.
As the company continues operating, BOFI Publishing looks forward in becoming a national, and up to a global publishing company that delivers useful practical information to Filipinos and to the world.
BOFI Publishing is open to tie-up, deal, exchange services to other companies, establishments and the government.
The company's future projects are the BOFI Magazine, BOFI News International, and Buy Best Philippines which operations are very soon.
The Cerritos Group of California in Cerritos, CA. USA, a company partner, allows the distribution of our publications to California and other parts of the United States.
We, the BOFI Publishing, together with its partners, advertisers, and workers; stand in a vision - United we Stand! One Mission, One Vision, All Success.
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| What is Balikbayan Magazine? |
Thousands of magazines sold in the Philippine market today categorized as Lifestyle Magazine, Food Magazine, Entertainment, Fashion, Home Magazine, etc. But among all of them, we have the most commom and popular name; the Balikbayan Magazine™.
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| The Balikbayan Magazine |
A travel and lifestyle magazine the features wide information on how a Balikbayan can enjoy his return in the country: hotel accomodations, tourist destinations, leisure guides, beachs and resorts, culture, foods, people, maps, shopping, etc. It informs readers on what's happening in the Philippines. Our vision in making this magazine is to serve it as a "welcome material" to our Balikbayans. Written in Tagalog-English language, Balikbayan Magazine™ will surely capture and move the hearts of its readers.
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| A. Editorial Contents |
Content is the most important part of any publication. In Balikbayan Magazine, ideas are chosen according to usefulness of information for Balikbayans.
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| 1. Explore PH |
Section of the Magazine which features great things to do and places to go,to have a great exciting vacation. (golf, surfing, rock climbing, caving, board sailing, mountain biking, and a lot more.)
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| 2. Events Calendar |
Calendars of events and other festivals in the Philippines. (Dinagyang Festival, Sinulog Festival, Flores de Mayo, Holy Week, etc.)
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| 3. Like no Other |
Anything and everything under the sun which are extraordinary to the Philippines and the Filipino culture. Things and culture only found here in our country. (Balikbayan box, po at opo, balut, taho, gayuma, mananaggal, kapre, tikbalang, etc.)
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| 4. One Proud Philippines |
Articles featuring famous Filipinos which became successful after going abroad.
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| 5. From the Web |
Articles credited from the web. (Blogs, poems, songs, etc.)
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| 6. Province's Best |
Full stories about the selected province.
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| 7. Tagged |
Greetings and announcements section of the magazine. Political, non-political, commercial, and non-commercial ads.
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| 8. Phil Fact |
Fact about Philippines and the Filipinos.
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| 9. Flashbacks |
Features Philippines historical things, persons, and places.
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| 10. Travel Guides |
Flight schedules, travel tips, maps, listing of hotels, restaurants, resorts, shop, etc.
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| 11. Others |
Balikbayan Magazine™ will also feature fashion and beauty, food and drinks, entertainment, showbiz, and technology.
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| B. Media Information |
| Pages |
Paper (8.5 x 11 inches) |
| Front Page |
C2S 100, plastic laminated |
| Inner Front Cover (IFC) |
C2S 100 |
| Inner Back Cover (IBC) |
C2S 100 |
| Outer Back Cover (OBC) |
C2S 100, plastic laminated |
| Content Pages |
C2S 80 |
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| C. Publishing Schedules |
| Issue |
Space Reservation Deadline |
Final Material Submission Deadline |
Onboard Date |
| Jan - Feb |
5th day of December |
10th day of December |
01 January |
| Feb - Mar |
5th day of January |
10th day of January |
01 February |
| Mar - Apr |
5th day of February |
10th day of February |
01 March |
| Apr - May |
5th day of March |
10th day of March |
01 April |
| May - Jun |
5th day of April |
10th day of April |
01 May |
| Jun - Jul |
5th day of May |
10th day of May |
01 June |
| Jul - Aug |
5th day of June |
10th day of June |
01 July |
| Aug - Sept |
5th day of July |
10th day of July |
01 August |
| Sept - Oct |
5th day of August |
10th day of August |
01 September |
| Oct - Nov |
5th day of September |
10th day of September |
01 October |
| Nov - Dec |
5th day of October |
10th day of Ocotober |
01 November |
| Dec - Jan |
5th day of November |
10th day of November |
01 December |
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| D. Mailing Instructions |
Please send to:
BOFI Publishing
Unit 514, ML Bldg., #47 Kamias Road,
Brgy. Pinyahan, Quezon City, Philippines
Tel Nos. (+632) 384-1378 / (+632) 920-9049
Fax No. (+632) 920-8977
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