BOFI International
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BOFI International
 
 
 
 
Executive Summary
Registered July 16, 2008 at the Department of Trade and Industry (DTI) office of the Philippines, BOFI Publishing aims to become a global publisher of magazine and other books which are dedicated to Filipinos all over the world.

Headed by Mr. Jaime M. Roque, the president; Mr. Noel Mingoa, the first fiscal/legal consultant. Manage by a managing director Mr. Raymond B. Francisco. With the help of its marketing/advertising personnel, accounting officer, publishing division, production, circulation, distribution, and technical support.

BOFI (bo-pày) means Balikbayan and Overseas Filipinos International. Conceptualized by its proponent Mr. Jose L. Perez. BOFI will become an international company with different offices here and abroad.

In the service of Balikbayan and Overseas Filipinos Worldwide, BOFI Publishing releases Balikbayan Magazine™ which mission is same as the company. To serve our fellow Kababayans by creating worth-buy products and services for them; to help promote, discover, and take care of the country's natural beauty, and help the community and the environment.

Aside from Balikbayan Magazine™, BOFI Publishing publishes a newspaper; the Boses Ng Masa. It delivers hard news and information in Manila, Baguio City, Pampanga, Tarlac, Pangasinan, Cavite, Tagaytay, Rizal, and Laguna.

As the company continues operating, BOFI Publishing looks forward in becoming a national, and up to a global publishing company that delivers useful practical information to Filipinos and to the world.

BOFI Publishing is open to tie-up, deal, exchange services to other companies, establishments and the government.

The company's future projects are the BOFI Magazine, BOFI News International, and Buy Best Philippines which operations are very soon.

The Cerritos Group of California in Cerritos, CA. USA, a company partner, allows the distribution of our publications to California and other parts of the United States.

We, the BOFI Publishing, together with its partners, advertisers, and workers; stand in a vision - United we Stand! One Mission, One Vision, All Success.

 
What is Balikbayan Magazine?
Thousands of magazines sold in the Philippine market today categorized as Lifestyle Magazine, Food Magazine, Entertainment, Fashion, Home Magazine, etc. But among all of them, we have the most commom and popular name; the Balikbayan Magazine™.


The Balikbayan Magazine
A travel and lifestyle magazine the features wide information on how a Balikbayan can enjoy his return in the country: hotel accomodations, tourist destinations, leisure guides, beachs and resorts, culture, foods, people, maps, shopping, etc. It informs readers on what's happening in the Philippines. Our vision in making this magazine is to serve it as a "welcome material" to our Balikbayans. Written in Tagalog-English language, Balikbayan Magazine™ will surely capture and move the hearts of its readers.


A. Editorial Contents
Content is the most important part of any publication. In Balikbayan Magazine, ideas are chosen according to usefulness of information for Balikbayans.

1. Explore PH
Section of the Magazine which features great things to do and places to go,to have a great exciting vacation. (golf, surfing, rock climbing, caving, board sailing, mountain biking, and a lot more.)

2. Events Calendar
Calendars of events and other festivals in the Philippines. (Dinagyang Festival, Sinulog Festival, Flores de Mayo, Holy Week, etc.)

3. Like no Other
Anything and everything under the sun which are extraordinary to the Philippines and the Filipino culture. Things and culture only found here in our country. (Balikbayan box, po at opo, balut, taho, gayuma, mananaggal, kapre, tikbalang, etc.)

4. One Proud Philippines
Articles featuring famous Filipinos which became successful after going abroad.

5. From the Web
Articles credited from the web. (Blogs, poems, songs, etc.)

6. Province's Best
Full stories about the selected province.

7. Tagged
Greetings and announcements section of the magazine. Political, non-political, commercial, and non-commercial ads.

8. Phil Fact
Fact about Philippines and the Filipinos.

9. Flashbacks
Features Philippines historical things, persons, and places.

10. Travel Guides
Flight schedules, travel tips, maps, listing of hotels, restaurants, resorts, shop, etc.

11. Others
Balikbayan Magazine™ will also feature fashion and beauty, food and drinks, entertainment, showbiz, and technology.


B. Media Information

Pages Paper (8.5 x 11 inches)
 Front Page C2S 100, plastic laminated
 Inner Front Cover (IFC) C2S 100
 Inner Back Cover (IBC) C2S 100
 Outer Back Cover (OBC) C2S 100, plastic laminated
 Content Pages C2S 80


C. Publishing Schedules

Issue Space Reservation Deadline Final Material Submission Deadline Onboard Date
 Jan - Feb  5th day of December  10th day of December  01 January
 Feb - Mar  5th day of January  10th day of January  01 February
 Mar - Apr  5th day of February  10th day of February  01 March
 Apr - May  5th day of March  10th day of March  01 April
 May - Jun  5th day of April  10th day of April  01 May
 Jun - Jul  5th day of May  10th day of May  01 June
 Jul - Aug  5th day of June  10th day of June  01 July
 Aug - Sept  5th day of July  10th day of July  01 August
 Sept - Oct  5th day of August  10th day of August  01 September
 Oct - Nov  5th day of September  10th day of September  01 October
 Nov - Dec  5th day of October  10th day of Ocotober  01 November
 Dec - Jan  5th day of November  10th day of November  01 December


D. Mailing Instructions
Please send to:

BOFI Publishing
Unit 514, ML Bldg., #47 Kamias Road,
Brgy. Pinyahan, Quezon City, Philippines
Tel Nos. (+632) 384-1378 / (+632) 920-9049
Fax No. (+632) 920-8977

 
 
 
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